Clements Privacy Policy

The Clements Privacy Policy has been prepared to demonstrate how we fully respect the privacy of any users of our website. In accordance with the Data Protection Acts (1998) we endeavour at all times to ensure your privacy is not affected as a result of using this website.

The Clements Privacy Policy may change in order to provide the best possible service to our site visitors. We recommend that you read the policy statement regularly when visiting our website.

This privacy policy sets out how Clements Plant and Tool Hire Limited (also referred to in this policy as Clements) uses and protects any of your personal information that you provide when using this website.

Clements are committed to ensuring that your privacy is protected. Any personal information you provide will only be used in accordance with this privacy statement.

Clements regularly review our privacy policy, we may change this at any time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

Clements privacy policy is effective from 20th March 2018.

What information do we collect?

When using our website, we collect non-personal information using cookies, about how you use our website, to help us improve user experience in the future.

You also provide information to us when you register for an account, place an order or use a service we provide. We also collect information freely given by you, should you wish to review a product or service we offer.

  • Company name, address and registration number if applicable
  • Name and job title
  • Contact information including address and email address
  • Contact/communication preferences
  • Information related to your use of the website
  • Payment information where required
What do we do with the information you provide?

We require this information to understand your needs and provide you with a better service, including the following reasons:

  • Produce quotations
  • Process orders
  • Manage your account
  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional email about new products, special offers or other information relevant to you, using the email address which you have provided. If you have ‘opted in’ and given consent for this or there is a ‘legitimate interest’.
Security and your personal information.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures (as outlined in our Data Protection policy) to safeguard and secure the information we collect online.

Clements will not share your information outside of the European Economic Area (EEA). We may share your information or use information provided about you from credit reference agencies when registering your account or managing credit limits.

Marketing and your personal information.

Any marketing information you receive, will be from Clements only. We do not share your information with any other marketing agencies and we will aim to keep you informed of any changes to the service we provide, new products and services and anything else relevant to you as a valued customer.

We will only contact you if you have opted in or have a legitimate interest in the subject. Please note that you may opt out at any time. To do this please see the information at the bottom of this page concerning opting out of receiving communications from Clements.

All our email marketing comes complete with an ‘unsubscribe’ link at the bottom of every email.

Your rights regarding your personal information.

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please write to us. The address and contact form are both found within the ‘contact us regarding privacy’ tab or this privacy policy.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible.  The postal address or email address is provided at the bottom of this web page. We will promptly correct any information found to be incorrect.

You have a right at any time to ‘opt out’ of being contacted for marketing purposes. If you no longer wish to be contacted for marketing purposes, please follow the ‘Opt Out’ process highlighted at the bottom of this web page.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. You may request details of personal information which we hold about you under GDPR (General Data Protection Regulations 2016).

For further details on your rights, please visit ICO (Information Commissioner’s Office) website,

Cookie usage.

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies.

Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

For further information, you can visit or

Do we use automated decision making?

No. Clements does not perform automated decision making directly.

However, we use a credit checking agency when creating accounts and setting credit limits. They may use automated decision making. We recommend for further details on their policies and procedures, you contact them directly.

About links to other websites.

Our website may contain links to enable you to visit other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. We cannot be held responsible for the protection and privacy of any information which you provide whilst visiting such sites which are not governed by this privacy statement.

You should exercise caution and look at the privacy statement applicable to the website in question.

Embedded content from other websites.

Articles on this site may include embedded content (e.g. videos, images, articles, etc.) for instance, embedded videos from YouTube. Embedded content from other websites behave in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking. They may also monitor and track your interaction with that embedded content, if you have an account and are logged in to that website.

Contact us regarding privacy by post.

If you wish to receive an up to date version of our Privacy Policy then please write to us at:

Clements Tool & Plant Hire Ltd,

209 Torrington Avenue,


West Midlands


To contact us regarding privacy policy related questions or to Opt-Out of receiving further communication, please email to request our most recent Privacy Policy statement.

If you wish to Opt-Out from communications from Clements, send us an email titled ‘Opt Out’ in the subject line. If you wish for your entire organisation to be opted out, we will require your company name to enable us to control communications at a corporate level.

The principles of this policy are informed by more far-reaching principles of our Data Protection Policy which you can receive on request.