Meet the Team

The Clements Team – People make the difference!

At Clements we are proud of our team and their commitment and focus is what sets us apart from other hire companies. We are prepared to go that extra mile to support our customers and understand that attitude makes the world of difference. At Clements we aim to achieve a friendly family atmosphere, where we are easy to do business with.
We are proud of the fact that we have customers who have been dealing with us for over 30-years and that is a reflection of the philosophy and ethos which runs throughout the organisation.

With a combined industry experience of in excess of 200 years we offer the best knowledge available in the region.
Five of our team have never worked anywhere other than Clements and that is testament to our employment philosophy and recognition that our team is what makes Clements the business it is today.

We are proud that we employ an Apprentice scheme, which has resulted in three additional qualified team members in the last six years alone.
The breadth of experience ranges from over 40-years service to that of just a few months, thus providing a balance of both youth and experience and ensuring we are investing for the future.
Investing in training is vital and we have an ethos of continuous improvement which reflects in the performance of the business.

As with any business, staff come and go, but the quality always remains and the Directors are certain that they have the best team in the region who are Honest, Ethical, Reliable and Friendly.
If you want a cash-deal with no VAT, then we’re not the right company for you, but if you want a professional supplier who are fully insured with loyal trained staff then Clements has to be your supplier of choice.

  • Jim Longstaff


    Jim (Jimbo) joined in 2007 when he bought the business in an MBO. His whole career has been in the construction equipment business. His favourite saying is ”I was a tall, slim, good-looking fella before I bought the business”. He also has a tendency to exaggerate! When not at work he enjoys time with the family and following the Wolves Football Club.

  • Adrian Hutchinson

    Managing Director

    Adrian (Hutch) joined the company in 2011 as Operations Manager. He was promoted to Operations Director and in May 2015 to MD. Jim and Adrian previously worked together and became a shareholder in the business in 2017. His passion is clay pigeon shooting and every weekend he is out and about shooting (or more accurately missing).

  • Paul Dixon

    Operations Director

    Paul (Crab) has been with Clements since he left school (in 1974), He has forgotten more than most of us would ever know, (we just wish he’d remember where his money is when he gets to the bar). After 46 years with the business he was promoted to be Operations Director. In his spare time he tinkers with old motorbikes.

  • John Hanson

    Accounts Manager

    John joined the Clements Team from outside the industry having worked previously for a finance company. He is very experienced in keeping company accounts in order.  John follows rugby and is partial to a pint of real ale or 2 and he dotes on his grandchildren.

  • Dominique Clews

    Administration Manager

    Dominique (DomDom) is John’s assistant and deputises when he is away. Dominique is responsible for credit control, so she’s the one chasing payment, but she does it so nicely that we never have any issues. When not at work, she’s mother to two lovely children and is the long-suffering wife to Richard, who is a rally driver, so she has her work cut-out!

  • Jason McRae

    Business Development Manager

    Jason came back to us after three years away working for “National” Hire companies and finding out how poorly they treat their customers. He wanted to come back to the family ethos we employ and we were very happy to have him back and he hit the ground running bringing in significant new business. When not at work he likes spending time with his family.

  • Amanda Jarvis

    Hire Manager

    Amanda (Mand) joined us from a competitor having worked for them for 11-years. She has a vast experience of the hire industry and understands the pressure of deadlines. She is responsible for transport planning, hire analysis and management reporting. When not running our “Hire-Hub” she and her partner run a busy Pub in Warwick and dotes on her beautiful Granddaughter. She’s also partial to exotic holidays.

  • Drae Black

    Hire Manager

    Drae joined us in 2021 with Hire industry experience having worked at the HSS Hire Shop in Coventry. As Hire Manager, Drae will be tasked with liaising with customers to handle incoming enquiries for Plant Hire equipment, arranging hires and off-hires and organising the site deliveries and collections.
    In his spare time, Drae enjoys catching up with friends and listening to his extensive record collection.

  • Rhys Hutchinson

    IPAF Trainer and LOLER Inspector

    Rhys joined Clements in 2012. He completed an apprenticeship with us and became fully qualified in 2015. In 2021, he became a fully accredited IPAF Trainer. A stickler for accuracy, he is a massive asset to the company and he has helped us pioneer new efficient ways of working . When not at work he spends all of his spare time (and cash) on his passion of off-roading and benefits from using the workshop to put his vehicle back together on a regular basis.

  • John Jordan

    Transport Controller

    John joined Clements in November 2021 as our new Transport Controller. His role will be to efficiently manage all aspects of planning and coordinating the deliveries and collections of our hire equipment. In addition, John will work closely with the hire team to confirm off-hires and arrange collections. As Transport Controller he will also oversee the management of the fleet of vehicles to ensure they are ready for action.

  • Ray Lee


    Ray (Raymondo) is another team member having worked at Clements his whole career. He’s a qualified mechanic who’s passion is off-roading. He regularly competes in off-road competitions and has numerous trophies, all of which he’s got in a box in his loft. When not not at work he’s messing about with his collection of 9-cars, 11 motorbikes and a boat. He’s lucky that his Wife Helen is very accommodating.

  • Harvey Roughton

    Plant Fitter

    Harvey (Harv) joined us in 2015. He is the son of a former schoolmate of Jim’s and has recently completed a three year apprenticeship scheme through the CITB as a plant engineer. Harvey was our third apprentice in eight years as part of our re-investment into the future of the business. He is quiet, but a great team member who has a keen interest in cars.

  • Stevie Forde

    Access Engineer

    Stevie (Fordy) joined the company in 2008, having had extensive experience working in other rental companies. Originally working on Tool repairs and PAT Testing he soon moved across to access platforms and since 2011 he has been our dedicated mobile access engineer. When not working he and his partner divide their time between family in Coventry & Bristol whilst looking after their delightful little girl.

  • Dave Ford

    HGV Driver

    (Diamond) Dave joined the company in 2011. He is the quiet one of the team, preferring to just get on with his work, which he does really well. However, on a night out with the team he lightens up and becomes the life and soul of the party.
    When not working he has a keen interest in following Coventry Rugby Club as well as socialising with his friends in the pub.

  • Callum Moore

    HGV Driver

    Callum joined the company in 2021 as part of our delivery and collection team to get our hire equipment to site. He ensures that every piece of equipment is ready for use as soon as it’s delivered to prevent any delays and provides operator instructions for our customers.

  • Iain Dawson-Cook

    HGV Driver

    Iain is the latest HGV Driver to join the company during 2021 and like Callum has become an integral part of our delivery and collection team. As part of the delivery process Iain follows the same procedures to ensure that hirers are given an overview of how to work the machine to limit the potential of issues that would prevent the job from being completed.

  • Steve Cross


    Steve (The Loon) went to primary school with Paul and has subsequently worked in the Plant & Tool industry all of his career, having joined Clements in 1991. He is head of the internal entertainments department and is absolutely hilarious and we totally love to have him around. When not at work he loves spending time with his family and has recently bought a caravan.

  • Charlie Harborne


    Charlie joined Clements through the apprenticeship program that has proved really successful for us. He is now in the final stages of qualifying and is highly regarded member of the team and continues to develop his knowledge and understanding of the plant hire industry.

    When not working his passion is following football and cars.

  • Ellery Jerman

    Apprentice Powered Access

    Ellery is the 6th employee to join Clements on an Apprenticeship program. As our Powered Access Apprentice, he will learn all he needs to know to support our Service team to maintain and service the range of Boom & Scissor Lifts and Spider Platforms.

  • John Clement


    John (Clem) joined the Clements team in 2013 after 37-years working for a local Joiners shop as foreman. He looks after our site maintenance and is responsible for our refurb’ section which undertakes cosmetic repairs. He is a master carpenter and takes a massive pride in his work. John has also just become a Granddad and is loving this new experience.

  • Paul Jones


    Paul looks after all aspects of our marketing activities including our social media and email marketing activity. He also manages the company website and ensures that everything is kept updated. He is a dab hand with a camera and his creative design skills have enable Clements to improve the marketing and promotion of the company.